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Cost of Equity (Gordon Growth / Dividend Discount Model)

Estimates a company's cost of equity capital from its expected dividend yield plus its expected dividend growth rate.

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Cost of Equity CalculatorGordon Growth / DDM

Re = (D1 / P0) + g
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Re = (D1 / P0) + g · Gordon Growth Model (dividend discount)

Interpretation

Re = (D1 / P0) + g. The required return on equity based on future dividends and growth. Used in valuation and cost of capital calculations.

Re = (D1 / P0) + g
Cost of Equity (Gordon Growth / Dividend Discount Model)

Variables

SymbolQuantityUnit
ReCost of equity%
D1Expected dividend next yearcurrency
P0Current stock pricecurrency
gExpected constant dividend growth rate%

What it means

The Gordon Growth Model (or Dividend Discount Model) estimates the cost of equity by assuming that dividends grow at a constant rate g. The formula Re = (D1/P0) + g, where D1 is the expected dividend per share next year, P0 is the current stock price, and g is the constant growth rate. It is used in the CAPM and WACC to determine the cost of equity. It is simple but sensitive to growth assumptions. Understanding this model is essential for equity valuation and for estimating the required return for common stock.

Worked example

Cost of Equity (Gordon Growth) – Two Detailed Examples

Real‑World
Scenario: A company is expected to pay a dividend of $2.10 next year, its current stock price is $50, and dividends are expected to grow at 4% per year. The CFO calculates the cost of equity using the Gordon growth model. This is used as the required return for equity investors and for capital budgeting.
ParameterValue
D1 (next year dividend)2.1
P0 (current price)50
g (growth rate %)4
1Re = (2.1 / 50) + 0.04 = 0.042 + 0.04 = 8.2%
Result 8.2% ✓ Cost of equity
Scenario: Another stock has a current price of $80, next year's dividend of $3.20, and growth rate of 3%. An investor computes the cost of equity to decide if the stock meets their required return.
ParameterValue
D13.2
P080
g3
1Re = (3.2/80) + 0.03 = 0.04 + 0.03 = 7%
Result 7% ✓ Cost of equity
Insight: The Gordon growth model estimates the cost of equity as dividend yield plus growth rate. It is applicable to companies with stable dividend growth.

Common mistakes

  • Gordon growth model: Used to estimate the cost of equity (Re) or intrinsic stock value.
  • D1: The expected dividend per share in the next period – not the current dividend.
  • P0: The current stock price.
  • g: The expected constant growth rate of dividends.
  • Assumptions: Dividends grow at a constant rate indefinitely – applicable to mature, stable companies.
  • Limitations: Not valid if g ≥ Re – the model breaks down.

Applications

The Gordon Growth Model (also known as the Dividend Discount Model) estimates the cost of equity (Re) using the expected dividend per share (D1), the current share price (P0), and the expected constant growth rate of dividends (g). This is a fundamental valuation tool for companies that pay dividends and have stable growth. Investors use it to estimate the required return and to determine if a stock is fairly priced. By applying the model, analysts can value stocks and compare them to alternatives. It is also used in calculating WACC and in assessing the sustainability of dividend policy. While simple, it is a core equity valuation method.

  • Equity valuation and stock pricing
  • Cost of equity estimation for WACC
  • Dividend policy evaluation and sustainability check
  • Investment screening and portfolio construction
  • Corporate finance and capital structure analysis

Frequently Asked Questions

Q01What is the Gordon Growth Model (GGM) for cost of equity?
A01

Re = (D1 / P0) + g. It estimates the cost of equity by assuming dividends grow at a constant rate g. D1 is the expected dividend per share next year, P0 is the current stock price.

Q02What are the assumptions of the Gordon Growth Model?
A02

  • Dividends grow at a constant rate indefinitely.
  • The growth rate g is less than the required return Re.
  • Payout ratio and return on equity are stable.

Q03How is the Gordon Growth Model used in practice?
A03

It is commonly used to value mature, stable companies with predictable dividend growth. It provides a cost of equity estimate that can be used in WACC.

Q04What is the relationship between the GGM and the dividend discount model?
A04

The GGM is a special case of the dividend discount model (DDM) where dividends grow at a constant rate. The general DDM sums all expected future dividends.

Q05What is the difference between the GGM and the CAPM?
A05

CAPM uses market risk (beta) to estimate cost of equity. GGM uses dividend growth. They are alternative approaches; GGM is more appropriate for dividend‑paying stocks.

Q06What are the limitations of the GGM?
A06

  • It assumes a constant growth rate, which may not hold.
  • It is sensitive to the growth rate estimate.
  • It cannot be used for companies that do not pay dividends.
  • It may not work for high‑growth companies where g > Re.

Q07How do you estimate the growth rate g in the GGM?
A07

g can be estimated as the sustainable growth rate: g = ROE × Retention Ratio. Alternatively, historical dividend growth rates or analyst forecasts can be used.

Q08What is the impact of a higher g on the cost of equity?
A08

A higher growth rate increases the cost of equity, because investors require a higher return to compensate for the higher expected growth (which also increases the stock price).

Q09What are common mistakes in using the GGM?
A09

  • Using the current dividend instead of the next year's dividend (D1).
  • Assuming growth will continue beyond the forecast horizon.
  • Using a growth rate that is too high (g > Re).

Q10How does the GGM value a stock?
A10

The model values a stock as P0 = D1 / (Re − g). This is the present value of all future dividends. It is used both for valuation and to estimate Re.